Industrial & Organizational Psychology (Kopie 1)
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Cross-cutting Theme: Digitalization and Human-Technology Interaction

The megatrend digitalization affects people in almost all areas of life. Whether at school (e.g. new media, e-learning), in the workplace (e.g. computer workstations, networking, virtual teams), in leisure behavior (e.g. use of smartphones, social media) or in the health sector (e.g. medical technology): digitalization has become indispensable and has many effects on the experience and behavior of people as well as on society at large. The department of psychology looks at digitalization from a psychological point of view in order to understand and shape central mechanisms of action.


In the human-technology interaction lab of PFH, innovative user interfaces are developed and analyzed from a psychological point of view. We cover the entire development process, from brainstorming, through target group analysis, prototyping and user testing, to developing the final version.


New technologies, such as virtual reality, e-coaching apps, as well as sensors integrated into our smartphones, are opening up new possibilities for innovative applications. We investigate how such new technologies can be used to assist people in various fields, e.g. in therapeutic applications or in learning. The challenge is to prepare existing psychological theories and to formalize them in a way that allows utilization of new data collection and processing methods.


Our scientific focus is the design and development of intelligent user interfaces that adapt to specific needs (such as age or illness) depending on the situation and the context. We contribute to a better understanding of how theoretical and technological insights can be combined with user needs to develop effective, innovative and user-friendly applications.


With the help of gaze tracking, video analysis, behavioral observations, user interaction as well as special analysis software we generate insights about the experience and behavior of users.



• Smartphones

• Smart-Watches

• Alexa

• HTC Vive and Vive Pro

• Samsung Gear VR

• Google Daydream VR

• Daydream Mirage Solo VR

• Oculus Quest VR

• Eye Tracking Systems

• EEG Systems (emotiv, Neurosky Mindwave 2)

• Physiology System (GSR, PPG)

• Webcams

• Usability Software: Morae, Marvel, Figma, InVision

• Statistics Software: R, SPSS

• Unity3D Engine