Prof. Dr. Hans-Christian Riekhof, Business Administration
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Prof. Dr. Hans-Christian Riekhof


Professor of General Business Administration,
specialising in International Marketing


Hans-Christian Riekhof was born in Lübeck in 1954. After studying Business Administration and subsequently earning his doctorate in Münster and Göttingen, he was employed as Head of Human Resources Development, Head of Strategy Development and Director of Marketing for the Otto Group, Hamburg. At Beiersdorf AG Hamburg, he headed the strategy planning of one division and was subsequently responsible for one operating segment. Since 1996, Hans-Christian Riekhof has been Professor of International Marketing at the PFH Private University of Applied Sciences.


Founder and Managing Director of unicconsult Strategie-Entwicklung GmbH. (


Member of the Executive Board of AGP Arbeitsgemeinschaft Partnerschaft in der Wirtschaft e.V. in Kassel and member of the Supervisory Board of SMEs.