Göttingen Marketing Day
The series of events entitled "Göttingen Marketing Day" is a forum for discussions with marketing experts in the field.
Application-based research outcomes are incorporated, as are case studies and best-practice examples from the everyday world of business. There is an opportunity to exchange ideas with the speakers and with other guests in the context of customary panel discussions and at the subsequent evening events.
The Programme Has So Far
Covered the Following Topics:
- Social media marketing, brand naming, B2B branding, low budget marketing, cross-channel marketing and retailing
- Viral marketing, shit storms in the social web and international retail strategies
- Positioning and repositioning strategies of successful brands
Further Information
The website of the Göttingen Marketing Day provides both marketing experts and interested lay persons with constantly updated reports on innovative marketing trends, successful campaigns and much more. The latest findings from research and science receive attention, as do current application examples from renowned companies in the practical world.
It is worth visiting the following page on a regular basis: www.goettinger-marketingtag.de
5th Göttingen Marketing Day on 7 November, 2014
This year's event focuses on the thematic cluster "Brands 3.0 – what makes brands credible". The following speakers will provide insights into their most up-to-date marketing strategies and afterwards field questions in roundtable discussions:
Paolo Dell’Antonio, Jägermeister
An SME brand's strategic success factors
Gerhard Fischbach, Bruno Banani
Bruno Banani creative brand consulting - NOT FOR EVERYBODY. From NOBODY to the PERFECT BODY
Patrick Hammer, Jung von Matt/Elbe
Edeka - everything super cool? What do modern brands need to take on board in order to be communicatively successful online.
Dr. Andreas Kaufmann, Leica
The rise of a cult brand from myth to global enterprise
Norbert Kindsvogel, Jochen Schweizer
From the first bungee leap to successful corporate group
Dunja Riehemann, Blue Yonder
Knowing in advance what customers want – the right product for every customer!
Gerhard Steidl, Steidl Verlag
Class or cash register? The curated publishing house versus Amazon publishing
This year, the Evening Event of the 5th Göttingen Marketing Day will take place for the first time in the historical wine cellar of the traditional Göttingen company Bremer. The winery am Wall has been the headquarters and residential domicile of the Bremer family since 1833. In addition to a special ambience with first-class wines selected especially for the evening, a Mediterranean buffet and nice discussions await you.
Join us in letting the Göttingen Marketing Day draw to a close over a fine drop of wine on the historic premises of the Bremer winery.
